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The Top 5 Qualities of a Good Giveaway Item

Whether it’s a tradeshow giveaway, a brand awareness item, or a thank you gift, your giveaway item is a way to communicate your brand. So it should be perceived as having value. Here are five things to consider when evaluating giveaway items: Usefulness: The whole point of a giveaway is just as the name implies: […]

Have a Giveaways Distributor on Your Side

  A well thought out promotional giveaway is one of the most effective ways to keep potential clients thinking of your company long after your event ends. An experienced giveaways distributor can be that “Personal Shopper” you need when your project demands are long and your time is short. They’ll help you narrow down options, […]

Twenty Years Later…How Green Can One Virtual Marketing Firm Be?

  ETMG is celebrating 20 years in business this year. As a virtual marketing firm and a certified green business, we take being green pretty seriously—from employee home office set-ups, to paperless business solutions and give-back campaigns—ETMG promotes the benefits of this green business model. We’ve tracked and quantified our green-ness and the results are […]

Let Infographics Tell Your Story

If you had the choice of (a) reading that dense, fact-filled white paper; or (b) trying to digest all of the data in that 30-page research study; or (c) skimming a visually appealing infographic with all the key points jumping right off the page at you, which would you choose? As marketing professionals, a large […]

Proofreading? Copy Editing? On Your Marks!

Historically, copy editing and proofreading have described different kinds of work. But in today’s digital world, people sometimes use these terms interchangeably. First Copy Editing… Copy editing remains what it has always been: the preparation of copy—websites, poetry, or anything in between—for publication by correcting, trimming, or adjusting it for readability and coherence. A copy […]

Blog Readability Checklist for the Content Marketer

Blog writing is an important cornerstone of content marketing. So ensuring that your blog content is highly readable is mission critical. ETMG has been providing writing and editing services for over 20 years now. Along the way, we’ve picked up some practical tips to develop blog content that is clear and engaging. Here’s what we’ve […]

Growing a Social Media Following: Organic vs Paid

  Social media today has a huge impact on the influence you have. Whether you’re a global brand or a working professional, a social media following with frequent interaction will help you achieve your marketing or career goals. According to Bizable, in 2016 over 84% of B2B businesses considered social media as a major part […]

Choosing a Technology Copywriter for Your Marketing Needs

By Connie Howard, ETMG VP & Founding Writer   A Technology Copywriter is a Little Different Advertising agencies are always on the lookout for great copywriters. Typically focused on consumers, great copywriters produce all kinds of promotional materials; print and Web ads, commercials, and collateral. And because those copywriters are consumers themselves, the trick isn’t […]