Cloud Computing and Today’s Marketer

By David Wright – ETMG Blogger

Cloud computing means access and collaboration from any mobile device.Businesses large and small are moving workflows off the desktop and into the cloud, giving workers the opportunity to create, share, and manage information more easily and securely. Yet marketers are also benefitting from the cloud technology revolution, either through project delivery or through personal use – and here’s how:

Sharing documents:

Cloud computing makes it easier for marketers to collaborate on projects and to work from remote locations. Cloud-based document sharing solutions like Microsoft SkyDrive, Microsoft Sharepoint,, Google Docs, and others allow marketers to create marketing materials and presentations in the cloud and send a link – not an attachment – to recipients. The advantage is significant: recipients can click the link and work on a single, shared document instead of multiple versions of an email-attached file.

Maximizing budgets:


Because they don’t require hosted software or IT installations, many cloud-based marketing solutions – such as presentation tools, design software, and email clients – require no upfront costs. This often means a smoother budget approval process and an easier time selecting and switching out platforms until you find what works for your team. It also enables marketers to use the money saved on other initiatives.

Keeping track of bookmarks:

Smartphones and tablets aren’t designed to store large files, so why not let the data live in the cloud and simply access it when you need it through bookmarks? This means getting more serious about managing your bookmarks. Here are a few cloud-based solutions that will help keep you organized no matter where you are: – one of the best known solutions, Delicious helps you store and organize bookmarks and share them with others.

Google Bookmarks – integrates with the Chrome browser, allowing you to easily add a “bookmark this” button to the Chrome toolbar and pump your links directly into your cloud-based Google account. or – both of these free tools have simple interfaces that integrate with several browser toolbars. – Yahoo! Bookmarks are an important part of many myYahoo accounts. To save links with a single click you must install the Yahoo! toolbar into your browser.

Keeping track of passwords:

You could set up a Google document to keep track of your passwords, but that’s risky – a lost smartphone or open browser can leave you exposed. Word or Excel documents can be password protected, but you can’t access them from anywhere without a cloud-based tool. So, back to the cloud we go for password storage and retrieval:

Passpack – is one of the best. Very secure, easy to use, with a simple interface that works on any device with a browser.

Roboform – offers a series of time-saving and mobile features.

LastPass – another cloud-based solution with a premium version that’s only $1 a month!

SplashID – provides desktop apps that upload to the cloud.

If you collaborate, you need the cloud.

Everyone knows that cloud computing provides opportunities for IT cost savings, document sharing, remote access, device independence and increased security, but cloud solutions hold special benefits for marketers. So ask yourself, are you fully maximizing the cloud?


Further Reading:

Free Project Management Tools for the Virtual Office:

Marketing and the Growing BYOD Movement:

5 thoughts on “Cloud Computing and Today’s Marketer

  1. Janice Avellar says:

    I love the cloud for storage and collaboration, but I’m still not sure about password storage. With all the hacking that goes on, it’s really hard to trust anyone!

  2. Interesting article for many of us who work with multiple devices everyday. I can see it being a nice feature for companies that have employees all over the country and the world.

  3. Love the name “cloud”. ETMG has been using offsite storage for years via an FTP site. We are a 100% virtual company and we have a virtual filing room on our FTP site that is password protectd. We have given each employee their own space that is also password protected for them to store all of their important files. It has worked really well for us!

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