At Envision Technology Marketing Group (ETMG), we believe in giving thanks – and we have a unique way of doing it all year long in the name of our marketing clients and employees.
As a 100% virtual marketing services company and a certified California Green Business, ETMG participates in an environmental program where we donate funds to Carbonfund.org. Through this program, ETMG buys carbon offsets, which in turn help reduce the world’s carbon footprint through the funding of renewable energy, forestation, and resource conservation projects.
Maintaining a Zero Carbon Footprint
Here’s how it works: on a quarterly basis, we buy a quarter ton (a metric unit equaling 1,000 kilograms) of carbon offsets for each purchase order we receive from our clients. In addition, we purchase carbon offsets each year to offset the impact of the home offices for our full-time employees.
According to Michael Grodin, the president of ETMG, being green and doing good things for the environment makes sense.
“We like to be good social citizens, and help the community, society, and the environment as best we can. Carbonfund.org fits with our business model as a green, zero emissions company and it allows us and our clients to have a direct impact on the environment.”
Over 1,550,000 Kilograms of Carbon Offsets Purchased by ETMG
Since implementing the program ten years ago, ETMG has purchased an average of 30 to 40 tons of carbon offsets per quarter, totaling over 1550 tons—or over 1.5 million kilograms! Through this effort, we support carbon reduction projects around the world in the areas of “Reforestation” and “Avoided Devastation”. Offsetting 1550 tons of carbon emissions translates into planting over 41,000 trees!
According to CarbonFund.org, forest-based carbon offset projects fight climate change by sequestering carbon dioxide emissions from the atmosphere in trees and soil.
From Grodin’s perspective, forestry was a personal and emotional decision. “I am a big fan of the outdoors, and forestry is one of the most basic ways we can help our planet,” Grodin says. “Trees are very important. They generate oxygen, provide habitat for wildlife and provide food for many creatures. We need more trees, not less.”
Why Link it to Purchase Orders?
“Most of our clients work at companies like Cisco that have substantial giving programs and large philanthropic budgets,” Grodin says. “However, at the individual level, our clients really don’t have a say in those programs. But with our carbon offset program, we can help our clients have a direct impact, which in this case, is through a contribution towards carbon neutrality.” Grodin adds that notices are sent out every quarter, thanking ETMG clients and letting them know of the contribution made in their name. Many respond with appreciation and curiosity about how they can make a bigger impact in their own homes and offices.
There Are Many Ways to Support Carbon Offset Programs
As individuals, we can make our offices carbon neutral for a very small investment through Carbonfund.org. For instance, based on the U.S. yearly average usage of kilowatts of electricity and therms, getting my office in Newburyport, MA carbon neutral would cost me $29.84 a year.
You can also offset your entire house, your car, airline flights, weddings and parties. Alternatively, you can plant trees for $1.00 a piece through Carbonfund. To learn more, and evaluate your current carbon footprint, go to: Calculate My Footprint.
By Nancy Langmeyer, ETMG Writer
Nancy is a freelance writer and marketing consultant who has the remarkable gift of turning technological concepts into marketing copy that is informative and easy to understand. She writes everything under the umbrella of marketing communications, from white papers and collateral to infographics and blogs, for some of the largest technology companies in the world. Blogs are a favorite, especially when Nancy gets to interview corporate executives and turn their insights into thought leadership pieces under their bylines. If you ever meet her at a cocktail party, don’t ask her what she’s writing about – first of all, she’s probably under a non-disclosure, but secondly, she can write high tech fluently, but not speak it.