How Green Can One Virtual Marketing Firm Be? [INFOGRAPHIC]

Kermit the Frog is famous for singing, “It’s not easy being green.” Well, Mr. Frog, we beg to differ.

ETMG is a totally virtual marketing firm and a certified green business, so we take being green pretty seriously.

But we had to ask ourselves: what really are the benefits? What real impact are we making? That’s when we decided to take a look at how our green efforts stack up over the course of a year.

With 20 employees working virtually out of their home offices, and a healthy list of green practices in place, we’ve tracked and quantified our green-ness and the results are illustrated below.



To learn more about becoming a Certified Green Business contact the Bay Area Green Business Program.

Interested in a green promotion of you own? Or want to help your organization reduce its carbon footprint? is a great place to start.

Further Reading:

Work Is Not A Place – The Benefits of Empowering a Virtual Office [INFOGRAPHIC]

The Virtual Office, Episode 1: Work Is Where The Worker Is [VIDEO]

7 thoughts on “How Green Can One Virtual Marketing Firm Be? [INFOGRAPHIC]

  1. With data like this, it’s hard to imagine that some larger companies are shifting back to the “you must be in the office” model. And, it’s these larger companies that profess to have green initiatives to keep shareholders happy.

  2. Janice Avellar says:

    I love the fact that I am spending 6.66 fewer DAYS in my car than the average commuter! Time is too precious to waste in a car and/or in traffic!

  3. What a delightful infographic. You know what I’ll be using as a piece of news in our next carbon offset email thank you campaign!

    Great work Aaron!!

  4. This is a really great inforgraphic! I have friends that spend HOURS a day commuting to work. It’s nice knowing that I’m not wasting all that time!

  5. Raquel Perez says:

    Awesome to see (in pictures) all that ETMG does to help the environment! Makes me even more proud to work with you all. Cheers from another uber-happy employee 🙂

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