buyer behavior

Book Review—Buyer Personas

By Connie Howard, ETMG VP & Founding Writer   What Do Technology Buyers Want? Isn’t That the $64,000 Question? Cue the Buyer Personas.  In the technology industry, it’s often been the case that engineering and marketing groups tell customers what they should want. And while it’s true that few people could have anticipated the popularity of […]

Book Review – The Power of Habit

Reviewed by Special K, ETMG Writer and Blogger What do Target, Alcoa Inc., and Starbucks have in common? These companies have all managed to harness the power of habit to achieve success. This is one of the central arguments at the core of Charles Duhigg’s best-selling book, The Power of Habit: Why We Do What […]