content management

Blog Readability Checklist for the Content Marketer

Blog writing is an important cornerstone of content marketing. So ensuring that your blog content is highly readable is mission critical. ETMG has been providing writing and editing services for almost 20 years now. Along the way, we’ve picked up some practical tips to develop blog content that is clear and engaging. Here’s what we’ve […]

So You Want to Start a Marketing Blog?

By Kathy Wilson, ETMG Senior Writer, Editor, and Marketing Blogger   With the advent of the Internet, the webpage, and the smartphone came the blog. Whether a company’s business is B2C or B2B, marketers have increasingly come to rely on a marketing blog to reach their target audience. Everyone is a potential blogger, but can […]

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute […]

Book Review – Email Marketing Rules

We’ve all thought it: “Do I really need to read another book on email marketing?” If you’re a marketer you’ve probably spent a good amount of time perusing email marketing best practices before sending something to your customers. But the short answer is yes, you need to read this book. Chad White’s updated book, Email […]

Twitter Best Practices: Check Your Followers

The Good, the Bad, and the Ugly This may come as a shock to you, but some of your followers on Twitter aren’t quite who they seem to be. Oh sure, they may have a slick picture and a friendly name, but are they following you because they want to engage with you or your […]

Creating Infographics: 5 Things to Know

by Warren Lutz – Contributing Writer and PR Professional In spite of the proliferation of infographics, many marketers are still avoiding them. The main reason—they’re a lot harder to produce than they look! Yet few tools help companies communicate complex marketing messages as well as the elegant infographic. Stuck at the starting line? Here’s how […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – Content Marketing: Think Like a Publisher

By Special K, ETMG Writer and Blogger   In her recent book, Content Marketing: Think Like a Publisher — How to Use Content to Market Online and in Social Media, Rebecca Lieb succeeds at both introducing content marketing and providing extensive discussion of hands-on tactics and strategies. Lieb, a digital advertising and media analyst for […]

PDFs vs. Source Files

Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout document, […]