marketing

Marketing to Gen Z: Keep It Brief, Tech-Savvy and Real

They’re hard-working, focused and fiscally responsible. They’re also independent, tech-savvy and entrepreneurial. Their social media habits are similar to those of Millennials, the generation before them, but they frequent different sites and care more about their privacy. They tend to be socially conscious, and they want the brands they choose to be the same. Meet […]

The Power of EQ: How Emotional Intelligence Can Strengthen Your Marketing

When it comes to your typical marketing meeting, it’s not unusual for people to look to the smartest person in the room to set the direction and tone of their campaigns. But while high intelligence, or IQ, can certainly be an asset in marketing, high emotional intelligence, or EQ, can be even more valuable. What […]

3 Ways to Give Back Through Marketing

  The United States has been the world’s leading economy for a long time. It also leads the world in terms of giving, whether that comes in the form of charitable donations, philanthropy, or more recently, the rise of social capitalism and the “buy one, give one” movement as modeled by Toms Shoes (shoes) and Warby […]

Improving Those Wayward Webinars

By Kathy Wilson – ETMG Writer and Editor Is there anything worse than carving out an hour in your busy day to dial into a webinar, or preseentation only to realize in the first few minutes that it’s not going to be worth your while? Whether we give these kinds of presentations or attend them, […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – The Laws of Subtraction

Reviewed by Karen deVries, ETMG Writer and Blogger We live and work in a reality where businesses are more complicated, economies are uncertain, resources are increasingly scarce, everyone knows everything about us, and we are overwhelmed by endless options. In his recent book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age […]

Project Management: What to Do When You’re Falling Behind

By Warren Lutz – Contributing Writer   Tasks are piling up faster than you can tackle them. One person after another is coming to you with questions and requests for help. Open spots on your calendar are filling up like pepperoni piled on a double pepperoni pizza. Suddenly, everything is taking longer than necessary—because you’re […]

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

History of Envision and What I’ve Learned

By Michael Grodin – ETMG President and CEO April 15, 1998. It was a cool spring day in San Jose. There were no smartphones. No tablets. Not even any iPods (introduced on 10/23/01.) No wireless to speak of. No Google. No high speed Internet connection. No navigation system or backup camera. When you connected to […]

Book Review – Blue Ocean Strategy

Reviewed by Special K, ETMG Writer and Blogger In their best-selling book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renée Mauborgne propose a bold new way to think about business markets. It’s a useful read for marketers looking for innovative ways to approach business […]