social media

Growing a Social Media Following: Organic vs Paid

Social media today has a huge impact on the influence you have. Whether you’re a global brand or a working professional, a social media following with frequent interaction will help you achieve your marketing or career goals. According to Bizable, in 2016 over 84% of B2B businesses considered social media as a major part of […]

Marketing Memes – Have You Gone Viral Yet?

Whether you’re aware of them or not, marketing memes are everywhere online these days. Brands are creating their own memes—even in security, data center, and other high-tech sectors. As a marketing professional, are you taking advantage of these short form visuals? First off, what is a meme? A meme (rhymes with “dream”) is an image, […]

Book Review—The Content Code

By Connie Howard, ETMG VP & Founding Writer   Content is a loaded word. It means a lot of things, and, as it turns out, there’s a lot of it out there. Content marketing is on the rise. Millions of people are adding words, pictures, music, and videos to the World Wide Web, every minute […]

Get the Most Out of Infographics – 3 Ways to Leverage Data Visualizations

By Donna de Leo, ETMG Designer and Art Director   You’ve spent time and energy to create awesome infographics. Now, how can you harness all that effort to maximize your brand exposure? Let’s explore three ways you can repurpose those data visualizations on other channels to connect with an even larger audience. To stretch your marketing […]

Twitter Best Practices: Check Your Followers

The Good, the Bad, and the Ugly This may come as a shock to you, but some of your followers on Twitter aren’t quite who they seem to be. Oh sure, they may have a slick picture and a friendly name, but are they following you because they want to engage with you or your […]

5 Things You Must Do with Visual Content

by Warren Lutz – Contributing Writer and PR Professional You’ve just spent a decent amount of money getting excellent, original and high-quality photos. There was no doubt a specific reason for getting them; maybe you were putting together a brochure, for example, or a print ad. But it would be a shame if the photos […]

Book Review – Stand Out Social Marketing

Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. […]

Book Review-Marketing White Belt: Basics for the Digital Marketer

Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over […]

Book Review – Socialnomics by Erik Qualman

Reviewed by Special K, ETMG Writer and Blogger In the last few years, social media has changed the nature of influence. Companies like Ford and Pepsi have shifted significant portions of their marketing budgets from traditional advertising toward social media, with strong results. Erik Qualman coins the term, “socialnomics” to describe this change in influence, […]

Top Five Ways to Manage Your Online Reputation

By Warren Lutz – Contributing Writer   Reputation management is big business. New companies are popping up left and right promising to sparkle up personal and corporate online profiles. But the most effective strategies for managing online perception are – surprise! – absolutely free. Here’s the top five: Google Alerts The first step in managing […]